Turn Trending Colors Into Wearable Shades – Color



Cool pink, lilac, lemon drop, pistachio, cocoa – there’s no shortage of trending hair colors to play with right now. Even if your client decides to stick with their trusted balayage at their next appointment (because let’s face it, it’s easy and grows out gracefully) there are ways to nudge them in a fashion-conscious direction and blend a contemporary color into their natural look.

Goldwell has already defined the season’s trending colors and translated them into stunning, wearable shades. And thanks to Elumenation, an innovative new color category formulated for brilliance and shine, this full spectrum of vibrants turns even more heads.

To put this color technology to the test, Emily Boulin (@emilyboulinhair), Hailey Mahone (@haileymahonehair) and  Sara Jane Maples (@blushandmane) – all members of MODERN SALON’s Artist Connective – used Goldwell’s Topchic, Colorance and @Pure Pigments to create color looks inspired by today’s latest and greatest hues.

“Goldwell Elumen Play makes me wanna get creative!” Mahone says, no stranger to posting a style and seeing it multiply across Instagram. Her mantra when it comes to color: “Be bold, make ’em look twice.” 

Similarly, Boulin is a leader in strategic blends that pop. “I love adding a vivid punch of color to something natural to really make a client’s hair stand out!” she credits as her secret to vivids that take on a whole new glow.

Maples plays with tones that are super soft and wearable, such as pastel rose and shiny grape. “These beautiful shades create an amazing shine and keep the hair feeling so silky!” she explains, showing how Elumination elevates color work to a class of its own.

There are so many ways to incorporate on-trend color, as long as you have the right tools and inspiration. Click through the slideshow and get ready to screenshot these looks for the next time your client comes to you for color ideas.

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