SalonInteractive, an ecommerce platform for stylists and salons, is pleased to announce its agreement with SalonCentric, a subsidiary of L’Oréal USA and one of the leading salon professional distributors in the United States., representing more than 150 professional salon brands in 48 states. SalonCentric joins the 14 professional salon distributors currently active on the SalonInteractive platform and increases the company’s national coverage.
SalonInteractive provides stylists and salons with personalized online retail stores that feature the professional brands beauty professionals choose to offer. Salon professionals earn commissions by recommending these products to their existing clients via QR codes, messages from their phone or on social media, or in a few clicks using a suite of integrated marketing tools. There is no cost to the stylist or salon to use SalonInteractive, and they aren’t managing inventory or providing shipping, as orders are delivered directly to their clients from their distributor. Consistent with how stylists and salons do business, their online stores can include favorite brands from multiple distributors. An online help center and a support team of licensed professionals are in place to assist when needed.
SalonInteractive was created by stylist, salon owner, and technology entrepreneur Jim Bower to provide salon clients, their salons, salon distributors, and salon brands with an ecommerce solution that respects and protects the integrity of professional salon products and, equally importantly, the client/stylist relationship. The SalonInteractive platform accounts for the unique industry supply chain, providing a user-friendly solution aligned closely with industry best practices, current behaviors, perceptions and relationships.
“Salon clients are increasingly purchasing hair care products online and have embraced the opportunity to buy guaranteed professional products from their stylist – the person who knows their hair best,” said SalonInteractive Founder and CEO Jim Bower. “This year, thousands of salons have sold millions of dollars in online retail on the SalonInteractive network. With our SalonCentric partnership, we can help the industry recapture the revenue they deserve and keep professional retail where it belongs – in the hands of the professionals.”
In addition to founder Jim Bower, the SalonInteractive team includes both industry and technology professionals Randy Cotten, President & General Manager; Samantha Sherwin, VP Marketing & Partnerships; and Graham Lipman, Chief Technology Officer. Integration is currently underway with SalonCentric products available on the SalonInteractive platform in the second half of 2021.
“We’re excited to partner with SalonInteractive, as it is a significant step in our goal of building a new industry ecosystem. Initially, SalonInteractive will enable independent stylists, suite owners and traditional salons to set up their own e-boutiques, with SalonCentric managing retail orders and deliveries directly to their customers,” said Bertrand Fontaine, President of SalonCentric. “But the beauty of SalonInteractive is that it provides a platform that enables us to harmonize existing salons/stylist management software, and to support licensed beauty professionals in the near future in a variety of new ways, such as offering electronic product replenishment, and marketing and Customer Relationship Management activities.”
About SalonCentric: SalonCentric, headquartered in St. Petersburg, Fla., is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 sales consultants, 585 SalonCentric stores and 260 State and RDA stores. SalonCentric’s vision is to be an inspirational force in the development and success of beauty professionals by providing the best brands, the best education, the best technology and the best business-building support. SalonCentric’s commitment to the industry also extends to proactively fighting diversion, and protecting authorized channels of distribution. Brands distributed by SalonCentric include: AIR, Alterna, Amika, Authentic Beauty Concept, Bioelements, Bio Ionic, BosleyMD, Creative Nail Design, Design.ME, Dermalogica, Fatboy, FHI, Hempz, Kenra, L’ANZA, L’Oréal Professionel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Prolific, Pulp Riot, Pureology, Redken 5th Avenue NYC, Sam Villa, Sebastian, Sexy Hair, Surface, Tressa and many other fine brands. For more information, visit www.saloncentric.com
About SalonInteractive: SalonInteractive is a turnkey ecommerce solution created by hairdressers for the benefit of the entire beauty industry. By easily providing salons and spas with individually branded online stores and using the brands’ distributors to fulfill online orders, salons and spas can leverage their client relationships to bolster sales by simply recommending products. All orders are authenticated, which maintains the integrity of professional products and helps keep retail as part of the salon or spa. For more information, please visit https://www.saloninteractive.com/.
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Originally posted on Salon Today