No blonde is alike, but today, Davines has announced the global launch of Heart of Glass, a new line developed to meet the needs of all types of blonde hair, both natural and treated.
The lineup is particularly well-suited for bleached or lightened hair, as well as weakened strands exposed to external factors such as heat styling and UV rays. Davines has combined ingredients with innovative, natural raw materials to create a new product assortment that helps to maintain and enhance blonde color, promote hair health, and repair previous damage while preventing future damage.
“The shampoo and conditioner made my hair feel so soft!” says Kristen Shaw, celebrity hairstylist in Los Angeles, CA. “Believe it or not my hair is all natural now, but I have some of last summer’s California bleach out going on and the products helped take the edge off. The idea of having something so simple and easy for blondes is genius – it’s like bringing the salon home to the client in a jar.
Heart of Glass offers a complete hair routine with four products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid. And while you might be used to recommending a purple shampoo for blonde hair, the shampoo and conditioner in this line is indigo blue. This vibrant hue comes from the natural extract of Jagua fruit (sustainably grown in Columbia) and guarantees a chromatic balancing of the shades and is perfect for all types of blonde hair — this will help cool tone blondes steer away from warm hues, and prevent the warm-toned blondes from becoming even warmer.
The assortment is also produced with energy entirely from renewable sources. All of the products are carbon neutral, and the bottles are made with post-consumer recycled plastic.
Shop the collection now on Davines.com.
For reprint and licensing requests for this article, Click here.