How Moroccanoil and Oceana Are Building a More Sustainable Future – News





Oceans matter – that’s why Moroccanoil recently announced a partnership with Oceana, the largest international advocacy organization focused solely on ocean conservation. Starting on World Oceans Day (June 8), Moroccanoil’s support will allow Oceana to continue advancing science-based, policy campaigns that will help protect and restore our oceans to their former levels of abundance.

World Oceans Day is intended to shed light on how the oceans are our life source, supporting humanity and countless other organisms on Earth. With the support of more than 1 million activists, Oceana has won over 225 policy victories and protected nearly 4 million square miles of ocean and innumerable sea turtles, sharks, dolphins, and other sea creatures—but there is still so much more to do.

We spoke to Moroccanoil Co-founder Carmen Tal to learn more about Moroccanoil’s long-term partnership with Oceana and other ongoing sustainability efforts. “Having been raised along the Pacific coast in Chile, I educated myself about ways that I could have a positive impact both personally and professionally,” Tal shares. “We recognize as a brand that we have a lot of work to do and want to ensure we do our part.”

Moroccanoil has committed to making ongoing donations to Oceana to support their initiatives to protect and restore the world’s oceans on a global scale, working hand in hand to raise awareness.

Moroccanoil is also committed to continuously improving practices across the company, as the brand works to reduce its environmental impact and contribute to the creation of a more sustainable future. This includes continuing to rethink the brand’s packaging, products, and operations. In July 2022, Moroccanoil will transition to the use of 50% post-consumer recycled plastic in the bottles for all shampoos and conditioners. Combined with the post-consumer recycled plastic already used in the packaging for other Moroccanoil products, this will reduce the consumption of virgin plastic across the brand by more than 500 tons over the next five years.

“When you have the opportunity to have a platform, communicating about change is mandatory. Beauty brands needs to prioritize sustainability now more than ever, because we are running out of time,” Tal explains. “We all need to be part of a solution. Moroccanoil is constantly looking at what more we can do to move in a positive direction.”

She concludes: “It’s a process, it takes time, but it’s important to be aware of what’s happening and do something even if it’s a small change. We can all be part of this movement.”

To celebrate the launch of this partnership, on World Oceans Day 100% of net proceeds from Moroccanoil.com will be donated to Oceana. For more information on the Moroccanoil partnership with Oceana and the brand’s other sustainability commitments, please visit Moroccanoil.com.

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