If last year taught us anything, it’s that the beauty industry needs to step up representation and inclusivity. June of 2020 shed light on racial injustices, leading brands to look inward and make pledges to improve. For ManiMe, that meant starting with examining the diversity of their designer partnerships and committing to doing better.
Since then, ManiMe has increased their Black partners by 25% and partners of color by 30%. To celebrate Black History Month, they are working with four talented Black nail artists – Canishea J. Sams, Lux K, Mimi D and Spifster Sutton – to launch eight new designs, each with a portion of revenue being donated to an organization of the artists’ choosing that support folks impacted by systemic racism, poverty, oppression and more.
Canishiea J. Sams (@nailsbycanishiea)
A portion of proceeds from purchased designs will go to Acta Non Verba: Youth Urban Farm Project (ANV) an organization that elevates life in Oakland and beyond by challenging oppressive dynamics and environments through urban farming.
Lux K (@__luxk)
A portion of proceeds from purchased designs will go to The Influencer Giveback + Literacy Inc., an organization whose mission is to engage families and community members to support young readers in high need neighborhoods.
Mimi D (@nailsbymimi)
A portion of proceeds from purchased designs will go to Delta Sigma Theta Sorority – Hampton Alumnae Chapter, an organization that has distinguished itself as a public service group boldly confronting the challenges of African Americans.
Spifster Sutton (@spifster)
A portion of proceeds from purchased designs will go to America’s Big Sister, founded by Tiagil Wade, a Chicago-based organization seeking to empower, encourage and educate young women to be independent, self-sufficient, goal-oriented in society.
All designs are $25 and are available on manime.co February 16.
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Originally posted on NAILS Magazine