Everything You Need to Know About DevaCurl’s New Look and Formulas – News



For more than 25 years, DevaCurl has been caring for waves, curls and coils. But as clients’ needs evolve, so do products. Both professionals and consumers alike are expressing themselves in different ways—color, braids, twists, blowouts and straightening (DevaCurl calls this Curl Flexibility, by the way).

Now, the brand has announced enhanced products and added new categories that can do more to meet the needs for healthy-looking hair. Welcome to DevaCurl 3.0!

The New Deva

Whether your client is into volume, definition, mega moisture, protective styling, blow outs, or all the above, this line of revamped products can suit all their curl needs.

Of course, healthy curls are the top priority. Deva partnered with Board Certified Research Dermatologist, Zoe Diana Draelos, MD, for an expert clinical evaluation of the products to ensure that all ingredients were scalp and curl-friendly. They also went through Safety-In-Use testing at Dr. Draelos’ lab where she evaluated the safety and efficacy of all the products during normal use conditions on 350 real people over 4-weeks. The result was 350 happy curls!

Here are other exciting highlights to keep your eye on:

Hello, CurlBond Pro Boost

CurlBond Pro Boost is formulated for professional use only and will be available as a salon service. It offers more conditioning properties than other CurlBond formulas and it works faster to re-coil damaged strands. Additionally, this launch helps soften and tame frizz for up to 50 washes and helps to maintain the integrity of the hair after a color service.

CurlBond Treatment Line

The new Curl Bond treatment line repairs curls from the inside out, making it possible to be flexible with hair. The portfolio is also vegan, with upgraded scents and spreadability. As always, the products continue to be made without SLS/SLES sulfates, parabens, silicones and gluten.

Excited? Learn more about the new world of DevaCurl here.

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