Crazy Color Debuts New Site for US Market – News





After launching their brand in six continents, Crazy Color is expanding its digital presence by debuting a new website designed for the United States.

Developed in 1977 by Celebrity Stylist Renato Brunas during the punk rock explosion in Great Britain, the Crazy Color line features a full complement of rainbow shades. 

“We’ve created a dedicated website platform in the United States to support our dedicated team of US artists and give them a hub for product information, education, and a place to interact; not just with us but with each other, says Brand Manager Emma Daly. “It’s the quickest way to find the nearest distributor and ensure we’re servicing our American stylists.”


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The range has expanded to 41 show stopping colors. The iconic semi-permanent color bottles will be available in 5.08oz bottles, and are exclusive to the American market. As the shade range has expanded, so have the fans of the brand. In 2019 they signed their first ambassador who is best loved for her fantastic vivid color work, Sophia Hilton, founder of Not Another Salon and Not Another Academy.

“I’ve been using Crazy Color since I opened Not Another Salon and despite being approached by a multitude of color brands, I have never wavered from Crazy Color because I love it,” says Hilton, who is a winner of the L’Oreal Colour Trophy, British Hairdressing awards and Creative Head Awards. “Even before being their Ambassador it was my color of choice. That’s how you know this relationship is genuine.”

In addition to the core shade range, an Instant Color Range, Color Mixer, Color Care Range & Color Remover will also be launching, as well as new sponsored stylists being added to their brand team.

 




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