This might seem like a simple question that has an even simpler answer, but you know there are people that will never believe it. Basically, when you apply bleach to your hair, it is removing all of the pigment from it. As it strips your hair down, you can just imagine what else the bleach is doing to your hair.
All the value in your hair is stripped causing a dried out, tangle bound mess. The darker your hair is before you bleach, the worse it will be after you bleach. The reason for this, is because it will take MORE bleach to remove all the pigment from your natural color, before you can add your highlights or other colors.
Typically your hair can get so damaged that it will just break off when you brush it, or even worse, be extremely fragile coming out of a shower. We already know that hair is weakest when it’s wet and that is for natural hair. Picture the strength of your hair now that it’s bleached AND wet. Not a good picture (see damaged hair samples)
Of course, there are products, like deep conditioners, that you can use to keep the hair healthy while using bleach, but it will not be brought be to the same level of healthiness as it would be natural. It isn’t always bad to want to add color, but you should be aware that if you ever want to get back to natural, healthy hair, the road can be a long one.
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Always ask your salon about how the process works on your hair, you might be able to save yourself some trouble in the long run.

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