Do you think you could go a day or two with using shampoo in your hair? How about a week? One salon master has come forward saying that he thinks in a few years, people are going to be saying, “remember when we used to wash our hair with shampoo?“, or something like that. In the meantime, people are reading the quote and trying to figure out what Michael Gordon is trying to sell them.
Gordon’s history gives him reason to speak out
Gordon opened up Bumble and Bumble back in 1977, dealt directly with the spin off products in ’92 and then sold off what he owned of the company just 8 short years ago. Gordon is not saying that you shouldn’t wash your hair or even that you should rethink the way you deal with hygiene. He is, however, going to talk to you about Purely Perfect. Of course, there is going to be a new product released that goes against what everyone has thought about hair in the last 25 years. Gordon’s new product line comes with one that will clean your hair without detergents and does not foam up, or lather as some would expect.
Lathering comes from a chemical in the shampoo and is not really needed
Many people might not be aware that the reason your shampoo actually lathers is due to a chemical called sodium laureth sulfate. The chemical is used in almost every single shampoo on the market and is basically for killing all of the oils in the liquid giving you the squeaky clean feeling that you are used to. The bad news about the chemical is that it also can dry out the skin on your head causing other issues if you are sensitive to that.
The market is HUGE in the United States
Just a few years ago, Gordon found a small drugstore that sold a product called Less is More. With less ingredients, the hair cleaner could do a better job and that gave Gordon the idea that he could do the same. The offering would be popular and the look you get from using it would be a popular trend as well. Gordon is still working on perfecting the non-detergent cleaner that does not foam, but the products that are on the market already are starting to sell. Just in the United States alone, the haircare industry brings in more than $12 billion in sales. Many of the products you see on the shelf are chemically the same, so that is where Gordon is hoping to stand out with Purely Perfect.
Purely Perfect is for hairdressers, not marketers
Gordon wants haircare professionals to understand what they are getting when they hear about new products. Even though the new product line only has 3 products, it does cut out any reason for you to condition your hair and that, Gordon says, will cut down on plastic in the trash.